RBC BANK

RBC Bank has its headquarters in Raleigh, North Carolina. This is a very crowded financial marketplace. And it has had more than its fair share of "shaky bank" stories. This RBC Bank postcard mailing, with its stability "seal of approval" and "don't worry" message was created for a dual purpose. First, and primarily, to reassure RBC Bank customers that they had made the right choice. On the secondary level, to generage interest from non-RBC Bank customers. This simple postcard worked on both counts.